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Applied Discourse Analysis

Overview of attention for book
Cover of 'Applied Discourse Analysis'

Table of Contents

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    Book Overview
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    Chapter 1 Introduction: Li’l Abner and Critical Multimodal Discourse Analysis
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    Chapter 2 Communication: What Objects Tell Us
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    Chapter 3 Language: Speed Dating
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    Chapter 4 Metaphor: Love Is a Game
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    Chapter 5 Words: Freud on Dreams
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    Chapter 6 Images: Advertising
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    Chapter 7 Signs: Fashion
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    Chapter 8 Narratives: Fairy Tales
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    Chapter 9 Texts: Hamlet
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    Chapter 10 Myths: The Myth Model
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    Chapter 11 Genres: Uses and Gratifications
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    Chapter 12 Humor: Jokes
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    Chapter 13 Intertextuality: Parody
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    Chapter 14 Ritual: Smoking
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    Chapter 15 Lifestyles: Grid-Group Theory
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    Chapter 16 Sacred and the Profane: Department Stores and Cathedrals
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    Chapter 17 Ideology: The Prisoner
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    Chapter 18 Culture: Identity
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    Chapter 19 Nobrow Culture: The Maltese Falcon
Attention for Chapter 6: Images: Advertising
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