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Perspectives on Consumer Choice

Overview of attention for book
Cover of 'Perspectives on Consumer Choice'

Table of Contents

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    Book Overview
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    Chapter 1 Introduction
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    Chapter 2 Explaining Consumer Choice
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    Chapter 3 Consumer Choice as Behavior
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    Chapter 4 Beyond Behaviorism
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    Chapter 5 The Ascription of Intentionality
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    Chapter 6 Intentional Psychologies
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    Chapter 7 Consumer Choice as Action
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    Chapter 8 Consumer Choice as Decision: Micro-Cognitive Psychology
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    Chapter 9 Consumer Choice as Decision: Macro-Cognitive Psychology
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    Chapter 10 Consumer Choice as Decision: Meso-Cognitive Psychology
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    Chapter 11 Consumer Choice as Agency
Attention for Chapter 4: Beyond Behaviorism
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