Chapter 1 Mapping Out the Narrative Dimensions of Visual Identities: A Typological Classification

Chapter 2 Principles for the Design of Brand Marks

Chapter 3 Dynamic Visual Identities: Fundamental Principles of Their Design

Chapter 4 Redesigning the Visual Identity of Non-profit Organizations: The Case Study of Escola Oficina

Chapter 5 Certification of Vegan and Vegetarian Products: V-Label’s Redesign

Chapter 6 A Product-Application-Based Residential Cooling System with Zero Emission

Chapter 7 Exploring Racial Diversity in Fashion Brand Advertising: An Instagram-Based Study of Three Prominent Brands

Chapter 8 “So that Kyoto Will Always Remain Kyoto”: Reflections on the Impact of Outdoor Advertising Policies in Kyoto City

Chapter 9 What Do #Storytelling and #Marketing Have in Common? A Comprehensive Literature Review from the Web of Science

Chapter 10 Applying Eye Tracking Technique to Evaluate Poster Design: A Study on World Peace Poster

Chapter 11 Between the Experience and the Image of the City: ‘New Babylon’ and ‘Learning from Las Vegas’ as Paradigmatic Cases

Chapter 12 Destination Image Through TripAdvisor´s Reviews Analysis

Chapter 13 Hospitality Branding: Expressing the Brand Through Design and Transferable Experiences

Chapter 14 Legacy of the Reactivation: Communication and Media at the Service of the Business Movement and Resilience to the COVID-19 Pandemic in Spain

Chapter 15 Effects of Animation Types on Visual Search Behavior: A Study on Mobile Icon Search

Chapter 16 Impact of the E-brand on the Consumer's E-trust, Reliance and Resistance Towards the Chatbot

Chapter 17 Speculative for Strategic Design

Chapter 19 The Conceptual Design Framework for XR Marketing

Chapter 20 Impact of Social Media on Large Scale Enterprises