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Public Relations Management in Africa Volume 1

Overview of attention for book
Cover of 'Public Relations Management in Africa Volume 1'

Table of Contents

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    Book Overview
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    Chapter 1 Introduction: Public Relations Management in Africa
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    Chapter 2 Public Relations in Sub-Saharan Africa: A Ten-Year Review
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    Chapter 3 The Use of Social and Digital Media in Public Relations: Empirical Perspectives from Ghana
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    Chapter 4 Tensions Between Public Relations and Journalism: A Namibian Perspective
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    Chapter 5 China’s Public Diplomacy for Image Making in Islamic North Africa: Frames of the Belt and Road Initiative in Daily News Egypt
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    Chapter 6 Public Relations Evaluation in Ghana: Are We There Yet?
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    Chapter 7 Image Building Versus Relationship Building in Public Relations Practice in Tanzania: A Survey of Practitioners
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    Chapter 8 Is China’s Belt and Road Initiative in Africa Effective Public Diplomacy? Valences in Dialogic Communication in Three Newspapers
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    Chapter 9 The CEO Activism Playbook: An Empirical African Perspective from Ghana
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    Chapter 10 Redefining Media Relations in Higher Educational Institutions in Ghana: A Case Study of Public and Private Universities
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    Chapter 11 The Fourth Industrial Revolution: Artificial Intelligence and Its Implications for Public Relations Practice in Africa
Attention for Chapter 7: Image Building Versus Relationship Building in Public Relations Practice in Tanzania: A Survey of Practitioners
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Chapter title
Image Building Versus Relationship Building in Public Relations Practice in Tanzania: A Survey of Practitioners
Chapter number 7
Book title
Public Relations Management in Africa Volume 1
Published by
Palgrave Macmillan, Cham, January 2023
DOI 10.1007/978-3-031-26704-8_7
Book ISBNs
978-3-03-126703-1, 978-3-03-126704-8
Authors

George, Zamda, Akpabio, Eno

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