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Transnational Marketing and Transnational Consumers

Overview of attention for book
Attention for Chapter 4: Targeting and Reaching Transnationals and Transnational Mobiles
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Chapter title
Targeting and Reaching Transnationals and Transnational Mobiles
Chapter number 4
Book title
Transnational Marketing and Transnational Consumers
Published in
Transnational Marketing and Transnational Consumers SE - 4, January 2013
DOI 10.1007/978-3-642-36775-5_4
Book ISBNs
978-3-64-236774-8, 978-3-64-236775-5
Authors

Ibrahim Sirkeci, Sirkeci, Ibrahim

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Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 1 Mendeley reader of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 1 100%

Demographic breakdown

Readers by professional status Count As %
Professor 1 100%
Readers by discipline Count As %
Social Sciences 1 100%