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| Chapter title |
Marketing Strategy in China
|
|---|---|
| Chapter number | 12 |
| Book title |
Business Opportunities and Risks in China
|
| Published by |
Springer, Cham, January 2023
|
| DOI | 10.1007/978-3-031-31933-4_12 |
| Book ISBNs |
978-3-03-131932-7, 978-3-03-131933-4
|
| Authors |
Dathe, Tracy, Müller, Volker, Helmold, Marc |