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Political Marketing in the 2021 Canadian Federal Election

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Cover of 'Political Marketing in the 2021 Canadian Federal Election'

Table of Contents

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    Book Overview
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    Chapter 1 Introduction: The 2021 Canadian Federal Election
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    Chapter 2 Political Branding in a Crisis and the Shifting Strategies of the Trudeau 2021 Campaign
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    Chapter 3 Clowns to the Left of Me, Jokers to the Right: Branding Challenges in the 2021 Conservative Party Campaign
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    Chapter 4 The Hyper–Masculine Campaign: Party Leader Brand Image, Heteronormativity and the 2021 Canadian Federal Election
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    Chapter 5 Le Bloc Québécois: A Niche Party
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    Chapter 6 The People’s Party of Canada and the Appeal of Anger Politics
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    Chapter 7 The Neglected Populists: Breaking Down the Performance of the Left-Leaning New Democratic Party in the 2021 Canadian Federal Election
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    Chapter 8 Identity Marketing During the 2021 Canadian Federal Election
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    Chapter 9 Conclusion: The Calm Before the Storm
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