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Media Corporate Entrepreneurship

Overview of attention for book
Cover of 'Media Corporate Entrepreneurship'

Table of Contents

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    Book Overview
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    Chapter 1 Media Corporate Entrepreneurship: Issues and Challenges
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    Chapter 2 Media Industry Development and New Media Business Opportunities
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    Chapter 3 Corporate Entrepreneurship and Organizational Decisions
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    Chapter 4 Case Study Strategy
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    Chapter 5 News Corp Internet Business and Mobile Media Venturing
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    Chapter 6 NYT Internet Business Venturing
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    Chapter 7 FiOS TV and Online Gaming Venturing
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    Chapter 8 Mobile Distributing Consumer Media Venturing
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    Chapter 9 Webcasting Business Venturing
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    Chapter 10 Greenhouse Venturing
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    Chapter 11 Understanding Media Corporate Entrepreneurship from Economics and Resource Perspectives
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    Chapter 12 Media Specific Implications
Attention for Chapter 5: News Corp Internet Business and Mobile Media Venturing
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Citations

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