Social Marketing and Sustainable Development Goals (SDGs)

Chapter 1 Theoretical Background: Social Marketing & Sustainable Development Goals (SDGs)

Chapter 2 Social Marketing for Improving Women’s Rights: The Case of Dowry in Pakistan

Chapter 3 “No es de Hombres” (“That’s Not Manly”): a Campaign for Gender Equity in Mexico

Chapter 4 An Open-Source Solution for Social Change: The Goodpush Alliance

Chapter 5 “We Know What We Are Doing”: Campaign Toolbox against the Shortage of Young People in Skilled Crafts Professions

Chapter 6 Corporate Social Marketing and the Labor Inclusion of People with Disabilities. A Case Study of Ilunion Hotels

Chapter 7 “You Can’t Ask That”: Asking and Understanding to Achieve more Inclusive Societies

Chapter 8 The Use of Events to Achieve Social Change: The Case of ILGA Portugal

Chapter 9 Integrating the Environmental, Social, and Economic SDGs into an Educational Organization

Chapter 10 Social Marketing Strategies to Attract Immigrants to Depopulated Areas: The Case of Hyogo Prefecture in Japan

Chapter 11 Inland Paladins or Wanderlusts? Fighting Rural Depopulation and Promoting Sustainable Development in an Inland City of Portugal

Chapter 12 A Social Marketing Program for Local Products and a Local Market: The Case of Setúbal, Portugal

Chapter 13 The “Smart Destinations” Model from the Perspective of Social Marketing. The Case Study of Gijón as an Example

Chapter 14 Colors and a Pinch of Salt: The “Sustainable Mexico Reborn” Strategy for Enhancing Quality Education

Chapter 15 Supporting Well-being in People and Helping Pollinators Through a Community Garden Project

Chapter 16 Corporate Social Marketing for Sustainable Animal Well-Being: The Pedigree Promotion of Homeless Dog Adoption

Chapter 17 The Power of Our Diet: Less Meat for a Healthier Life and Planet

Chapter 18 The Green Button: Social Marketing for a Government Seal to Support more Sustainable Purchasing Decisions when Buying Textiles

Chapter 19 Reducing Salt Consumption through a Nudge Technique: The Case of PÃO.COME

Chapter 20 Social Marketing and SDG 12 on Social Networks: A Case Study of Carrefour on Instagram and Twitter

Chapter 21 How Can Social Marketing Help the Sustainability of Water Use in Tourism? The Case of Tourist Accommodation

Chapter 23 The Central Lechera Asturiana Women’s Race: A Case of Social Marketing Oriented to the Practice of a Healthy Lifestyle for Women and Girls