Marketing and Smart Technologies
Springer Nature Singapore
Chapter title |
Omnichannel Marketing in Ambato’s SMEs
|
---|---|
Chapter number | 22 |
Book title |
Marketing and Smart Technologies
|
Published by |
Springer, Singapore, May 2023
|
DOI | 10.1007/978-981-19-9099-1_22 |
Book ISBNs |
978-9-81-199098-4, 978-9-81-199099-1
|
Authors |
Pérez, Juan Carlos Suárez |
Country | Count | As % |
---|---|---|
Ecuador | 3 | 100% |
Type | Count | As % |
---|---|---|
Members of the public | 2 | 67% |
Scientists | 1 | 33% |
Country | Count | As % |
---|---|---|
Unknown | 11 | 100% |
Readers by professional status | Count | As % |
---|---|---|
Unspecified | 2 | 18% |
Lecturer | 2 | 18% |
Professor | 1 | 9% |
Researcher | 1 | 9% |
Student > Doctoral Student | 1 | 9% |
Other | 0 | 0% |
Unknown | 4 | 36% |
Readers by discipline | Count | As % |
---|---|---|
Unspecified | 2 | 18% |
Business, Management and Accounting | 2 | 18% |
Psychology | 1 | 9% |
Economics, Econometrics and Finance | 1 | 9% |
Social Sciences | 1 | 9% |
Other | 0 | 0% |
Unknown | 4 | 36% |