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Marketing and Sales Automation

Overview of attention for book
Cover of 'Marketing and Sales Automation'

Table of Contents

  1. Altmetric Badge
    Book Overview
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    Chapter 1 Introduction
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    Chapter 2 Automation of Repetitive Processes in Marketing and Sales
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    Chapter 3 Roadmap to Marketing Automation
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    Chapter 4 Dovetailing of Marketing and Sales Automation
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    Chapter 5 CRM, CXM, and Marketing Automation
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    Chapter 6 Marketing Automation Changes Sales
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    Chapter 7 Automation and Social Selling, Can It Work?
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    Chapter 8 From 0 to 5-Digit-Profit in 10 Weeks with Conversion-Rate-Optimized Marketing and Sales Automation
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    Chapter 9 On Buyers’ Expectations, Buyers’ Goals, and the Improvement of the Customer Experience
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    Chapter 10 Valid Customer Data: The Foundation for Omni-channel Marketing
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    Chapter 11 Account-Based Marketing: Much More Than a New Automation Trend
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    Chapter 12 Account-Based Marketing with CRM and Marketing Automation
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    Chapter 13 Marketing Automation and Customer Loyalty
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    Chapter 14 Marketing Automation for Tobacco Companies
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    Chapter 15 What Will Massively Influence the Automation of Marketing and Sales in the Future
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    Chapter 16 From Email Marketing to Lead Management
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    Chapter 17 Keep in Touch: Evaluating Touchpoint Performance Along the B2B Customer Journey
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    Chapter 18 Interaction of Lead Management and CRM Along the Customer Journey
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    Chapter 19 Boosting Marketing and Sales Automation’s Effectiveness: Strategies to Increase Lead Quality
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    Chapter 20 Lead Management Automation Unites Marketing and Sales
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    Chapter 21 Integration of Sales Partners into Lead Management
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    Chapter 22 Funnel Performance Management
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    Chapter 23 How Customer-Led Growth Solve Typical Lead Management Problems of B2B Companies
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    Chapter 24 Predictive Intelligence as a Success Factor in B2B Marketing
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    Chapter 25 Artificial Intelligence: The Revolution in Marketing
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    Chapter 26 Application of AI in Customer Experience Management
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    Chapter 27 The Future of Marketing and Sales Automation
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    Chapter 28 Marketing and Sales Automation as Enabler for Reengineering Corporate Communication
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Title
Marketing and Sales Automation
Published by
Springer International Publishing, April 2023
DOI 10.1007/978-3-031-20040-3
ISBNs
978-3-03-120039-7, 978-3-03-120040-3
Editors

Hannig, Uwe, Seebacher, Uwe

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