Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation

Overview of attention for article published in Journal of Direct, Data & Digital Marketing Practice, May 2009

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In the top 25% of all research outputs scored by Altmetric
High Attention Score compared to outputs of the same age (91st percentile)

Mentioned by

news: 1 news outlet
twitter: 1 X user

wikipedia: 1 Wikipedia page

Citations

dimensions_citation: 35 Dimensions

Readers on

mendeley: 1957 Mendeley
citeulike: 1 CiteULike

Summary News X Wikipedia Dimensions citations

So far, Dimensions has found 35 publications that cite this research output.

35

The most recent citing publications are shown below. View all 35 publications that cite this research output on Dimensions.

Key factors influencing knowledge acquisition through game‐based learning

Article in Psychology and Marketing (January 2024)

Way Forward for Sustainable Digital Marketing: A Bibliometric Analysis

Book chapter (December 2023)

How Are Brand Activity and Purchase Behavior Affected by Digital Marketing in the Metaverse Universe?

Book chapter (December 2023)

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