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The Economics of Professional Road Cycling

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Cover of 'The Economics of Professional Road Cycling'

Table of Contents

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    Book Overview
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    Chapter 1 Introduction
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    Chapter 2 The History of Professional Road Cycling and Its Current Organizational Structure
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    Chapter 3 The Finances of Professional Cycling Teams
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    Chapter 4 Sponsorship in Professional Road Cycling
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    Chapter 5 The Economic Impact of Major Road Cycling Events
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    Chapter 6 TV Broadcasting of Road Cycling Races
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    Chapter 7 The Tour de France: A Success Story in Spite of Competitive Imbalance
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    Chapter 8 Willingness to Pay for Professional Road Cycling Events
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    Chapter 9 Human Capital and Labor Exchange in Road Cycling
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    Chapter 10 Strategic Behavior in Road Cycling Competitions
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    Chapter 11 Modeling Performances and Competitive Balance in Road Cycling Competitions
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    Chapter 12 Doping in Cycling
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    Chapter 13 Professional Women’s Road Cycling
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    Chapter 14 Globalization in Professional Road Cycling
Attention for Chapter 4: Sponsorship in Professional Road Cycling
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