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Chapter title |
Drawing Attention on (Visually) Competitive Online Shopping Platforms – An Eye-Tracking Study Analysing the Effects of Visual Cues on the Amazon Marketplace
|
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Chapter number | 11 |
Book title |
Perspectives in Business Informatics Research
|
Published by |
Springer, Cham, January 2022
|
DOI | 10.1007/978-3-031-16947-2_11 |
Book ISBNs |
978-3-03-116946-5, 978-3-03-116947-2
|
Authors |
Beşer, Alper, Sengewald, Julian, Lackes, Richard |