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Mendeley readers
| Chapter title |
Marketing in a Digital World
|
|---|---|
| Chapter number | 2 |
| Book title |
Diginomics Research Perspectives
|
| Published by |
Springer, Cham, September 2022
|
| DOI | 10.1007/978-3-031-04063-4_2 |
| Book ISBNs |
978-3-03-104062-7, 978-3-03-104063-4
|
| Authors |
Kristina Klein, Maik Eisenbeiss, Maik Dulle, Nastaran Taherparvar, Mirko Wiemann, Jan Wiezorrek, Klein, Kristina, Eisenbeiss, Maik, Dulle, Maik, Taherparvar, Nastaran, Wiemann, Mirko, Wiezorrek, Jan |
Mendeley readers
The data shown below were compiled from readership statistics for 7 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 7 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Unspecified | 1 | 14% |
| Professor | 1 | 14% |
| Student > Bachelor | 1 | 14% |
| Unknown | 4 | 57% |
| Readers by discipline | Count | As % |
|---|---|---|
| Unspecified | 1 | 14% |
| Business, Management and Accounting | 1 | 14% |
| Economics, Econometrics and Finance | 1 | 14% |
| Unknown | 4 | 57% |