Marketingkommunikation mit Out-of-Home-Medien

Overview of attention for book

Cover of 'Marketingkommunikation mit Out-of-Home-Medien'

Table of Contents

Attention for Chapter 5: Digitale Out-of-Home-Kommunikation

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Grundlagen des Werbemanagements, Konzeption – Werbeträger – Evaluation

Monograph (January 2024)

Grundlagen der Werbung, Theorie – Markt – Ethik – Recht

Monograph (January 2024)

The New Normal Out of Home: Mobile Marketing und Out of Home-Werbekommunikation mit dem „Post-Corona Homo Mobilis“

Book chapter (May 2023)

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