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International Business Development

Overview of attention for book
Cover of 'International Business Development'

Table of Contents

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    Book Overview
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    Chapter 1 International Business Development in Context—History, Trends and Realities
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    Chapter 2 Product Development for International Markets: Tools for Excelling in Frugal Engineering
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    Chapter 3 Legal Aspects of Launching Products Internationally
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    Chapter 4 Ecosystem Evaluations in Business Development
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    Chapter 5 Assessing International Markets
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    Chapter 6 Political Coverage for International Ventures
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    Chapter 7 Project Management Standards
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    Chapter 8 Sourcing Strategies and Trends: Global Versus Local
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    Chapter 9 Establishing Local Business Units
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    Chapter 10 B-To-B Sales Approaches
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    Chapter 11 Digital Communication in B-To-B Sales
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    Chapter 12 Corporate Social Responsibility in International Supply Chains
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    Chapter 13 Cross-Cultural Strategizing for Successful Customer Relationship Management
Attention for Chapter 8: Sourcing Strategies and Trends: Global Versus Local
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