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Understanding Search Engines

Overview of attention for book
Cover of 'Understanding Search Engines'

Table of Contents

  1. Altmetric Badge
    Book Overview
  2. Altmetric Badge
    Chapter 1 Introduction
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    Chapter 2 Ways of Searching the Web
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    Chapter 3 How Search Engines Capture and Process Content from the Web
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    Chapter 4 User Interaction with Search Engines
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    Chapter 5 Ranking Search Results
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    Chapter 6 Vertical Search
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    Chapter 7 Search Result Presentation
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    Chapter 8 The Search Engine Market
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    Chapter 9 Search Engine Optimization (SEO)
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    Chapter 10 Search Engine Advertising (SEA)
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    Chapter 11 Alternatives to Google
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    Chapter 12 Search Skills
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    Chapter 13 Search Result Quality
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    Chapter 14 The Deep Web
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    Chapter 15 Search Engines Between Bias and Neutrality
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    Chapter 16 The Future of Search
Attention for Chapter 9: Search Engine Optimization (SEO)
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