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Chapter title |
Marktkommunikation
|
---|---|
Chapter number | 5 |
Book title |
Verhaltensökonomie und Verhaltensfinanzökonomie
|
Published by |
Springer Gabler, Wiesbaden, January 2021
|
DOI | 10.1007/978-3-658-32474-2_5 |
Book ISBNs |
978-3-65-832199-4, 978-3-65-832474-2
|
Authors |
Puaschunder, Julia |