Dealing with Socially Responsible Consumers

Chapter 1 Introduction: Marketing Organizations Teaming up with Socially Responsible Consumers for a Better World

Chapter 2 Socially Responsible Marketing in Emerging Economies

Chapter 3 Nature-Based Social Welfare and Socially Responsible Consumption: Is Circular Economy a Viable Solution?

Chapter 4 Sharing Economy: The Concepts and Cases

Chapter 5 Collaborative Consumption: The Future of Sharing Economy

Chapter 6 The Profile of Potential Youth Volunteers in the Face of Bullying: An Attempt at Segmentation from the Perspective of Willingness to Collaborate as a Volunteer

Chapter 7 An Unexpected Journey: Designing a Framework to Use Social Media for Consumer Well-Being

Chapter 8 Socially Responsible Consumption and Marketing in Practice

Chapter 9 Eco Marketing: Cultivating Green Consumers and Communities—Marketing Strategies to Facilitate Green Purchase Behavior

Chapter 10 Promoting Mindfulness Behavior at Buffet Restaurant

Chapter 11 How Farmers Present a Sustainable Product to Socially Responsible Consumers—An Approach to Local Organic Agriculture

Chapter 12 It’s Time to Rethink the Consumption of Genetically Modified Foods

Chapter 13 Millet and Money Promoting Sustainable Consumption in Southern Orissa

Chapter 14 An Overview of Corporate Social Responsibility Ads from a Critical Perspective: A Critical Discourse Analysis of The Finish Water of Tomorrow Advertising Campaign

Chapter 15 Extending CSR Accreditation Brands It May Not Always Work

Chapter 16 The Effects of Different Dimensions of CSR Orientation on Success and Willingness to Pay for New Products: Evidence from Kickstarter!

Chapter 17 Sustainable Branding in Global Fast-Fashion: Consumers’ and Distant Supply Chain Stakeholders’ Solidarity via Social Media

Chapter 18 How an Environmental Attitude That Generates an Engagement Strategy: The Case of Dobra

Chapter 19 Second-Hand Market Participation as Part of a Firm’s Responsible Marketing Strategy

Chapter 20 Chocolate Made in Ghana: Socially Responsible Production and Consumption Through Adding Value Locally

Chapter 21 Socially Responsible Sports Consumption Through Good Governance: A Case Study of Sports Federations in Sri Lanka

Chapter 22 Commitment to the Future: The Tour de France Rides for a More Sustainable World

Chapter 23 Marketing Yen Tu: A Cultural Heritage of Vietnam as a Well-Being Destination for Tourists

Chapter 24 Can Nestlé Transform from a Corporation That ‘Talks About Doing Good’ to ‘Doing Good’ for the Environment?

Chapter 25 “Clean Hunza Project”: Responsible Consumption for a Sustainable Tourism

Chapter 26 Practicing Sustainable Socially Responsible Business Model in Developing Countries: A Case Study on HONEST

Chapter 28 Are They Actually Sustainable? The Social Desirability Bias in Sustainable Consumption Surveys