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Business Advancement through Technology Volume I

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Cover of 'Business Advancement through Technology Volume I'

Table of Contents

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    Book Overview
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    Chapter 1 An Overview of Business Advancement Through Technology: Markets and Marketing in Transition
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    Chapter 2 Digital Transformation of the Organisations Using AI Integrated Partner Relationship Management
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    Chapter 3 Creating Value Proposition for Rural Banking Customers in Emerging Markets: Adoption of Mobile Banking Technology Induced by Disruptive Events in India
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    Chapter 4 A Review of Internet Financing Through Peer-to-Peer Lending: A Cross-Country Comparative Analysis
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    Chapter 5 Digitalisation of Love and Lies on Online Dating Platforms in Coronavirus Times: Business Advancement Through Technology
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    Chapter 6 The Social Impact of Clinical Tools for Neuromarketing Research: Possible Applications for the Wine Sector
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    Chapter 7 The Influence of Facebook Discussions on Purchase Intention and Word of Mouth
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    Chapter 8 Discourse on Method: Rapid, Efficient, Cost-Effective Creation of ‘Wikis of the Mind’
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    Chapter 9 How Technologies Assessment Conceptualisation and Their Certification Could Help the Medical Business Boosting Performance
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    Chapter 10 Digital Transformation in Private Dental Clinics
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    Chapter 11 Social Marketing, Nudging Policies and Consumerism: Advancements Through Technologies from Neuroscience
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    Chapter 12 Inclusive Online Collaborative Learning Environments in Vocational Education
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Title
Business Advancement through Technology Volume I
Published by
Springer International Publishing, January 2022
DOI 10.1007/978-3-031-07769-2
ISBNs
978-3-03-107768-5, 978-3-03-107769-2
Editors

Alkis Thrassou, Demetris Vrontis, Leonidas Efthymiou, Yaakov Weber, S. M. Riad Shams, Evangelos Tsoukatos

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