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| Chapter title |
Introduction: A guide to desire
|
|---|---|
| Chapter number | 1 |
| Book title |
The Brand Strategist’s Guide to Desire
|
| Published by |
Palgrave Macmillan, London, January 2014
|
| DOI | 10.1057/9781137351821_1 |
| Book ISBNs |
978-1-349-46896-6, 978-1-137-35182-1
|
| Authors |
Anna Simpson |