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| Chapter title |
Herausforderungen beim Markenaufbau in der digitalen Welt
|
|---|---|
| Chapter number | 6 |
| Book title |
Digitize Your Brand Name
|
| Published by |
Springer Gabler, Wiesbaden, January 2017
|
| DOI | 10.1007/978-3-658-16277-1_6 |
| Book ISBNs |
978-3-65-816276-4, 978-3-65-816277-1
|
| Authors |
Sybille Kircher |