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Commercial Nationalism

Overview of attention for book
Cover of 'Commercial Nationalism'

Table of Contents

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    Book Overview
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    Chapter 1 Introduction
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    Chapter 2 Setting the Scene for Commercial Nationalism: The Nation, the Market, and the Media
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    Chapter 3 The Apologetic Brand: Building Australia’s Brand on a Postcolonial Apology
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    Chapter 4 Colombia Was Passion: Commercial Nationalism and the Reinvention of Colombianness
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    Chapter 5 Rethinking Commercial Nationalism: The ‘Chinese Dream’ in Neoliberal Globalization
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    Chapter 6 Personal Wealth, National Pride: Vietnamese Television and Commercial Nationalism
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    Chapter 7 Nation for Sale? Citizen Online Debates and the ‘New Patriotism’ in Post-Socialist Poland
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    Chapter 8 Borderless Nationalism: Italy’s RAI Transnational Brand
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    Chapter 9 South African Nation Branding and the World Cup: Promoting Nationalism, Nation Branding, and the Miracle Nation Discourse
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    Chapter 10 Commercial Nationalism and the Affective News Network
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    Chapter 11 Nation Branding and Commercial Nationalism: Notes for a Materialist Critique
Attention for Chapter 6: Personal Wealth, National Pride: Vietnamese Television and Commercial Nationalism
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