Purpose is the new branding: understanding conscientious purpose-driven marketing and its impact on brand outcomes
Article in Journal of Product & Brand Management (June 2024)
The most recent citing publications are shown below. View all 5 publications that cite this research output on Dimensions.
Digital Communication of Conscientious Brands: Case Studies
Article in Sustainability (October 2023)
Exit, Voice, or Both: Why Organizations Engage With Stakeholders
Article in Business & Society (July 2023)