Chemistry of Marketing: Application of Chemical Thermodynamics Laws to Closed and Isolated Marketing Systems
Article in Journal of Macromarketing (July 2023)
The most recent citing publications are shown below. View all 18 publications that cite this research output on Dimensions.
Article in Journal of Macromarketing (July 2023)
Book chapter (May 2021)
Article in Mathematical Problems in Engineering (February 2020)