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Mendeley readers
| Chapter title |
Global Digital Marketing Strategy
|
|---|---|
| Chapter number | 11 |
| Book title |
Global Marketing Strategy
|
| Published by |
Springer, Cham, January 2022
|
| DOI | 10.1007/978-3-030-90665-8_11 |
| Book ISBNs |
978-3-03-090664-1, 978-3-03-090665-8
|
| Authors |
Schlegelmilch, Bodo B. |
Mendeley readers
The data shown below were compiled from readership statistics for 20 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 20 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Bachelor | 2 | 10% |
| Researcher | 1 | 5% |
| Student > Master | 1 | 5% |
| Unknown | 16 | 80% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 2 | 10% |
| Engineering | 1 | 5% |
| Unknown | 17 | 85% |