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Managing the Paralympics

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Cover of 'Managing the Paralympics'

Table of Contents

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    Book Overview
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    Chapter 1 The Paralympic Games: Managerial and Strategic Directions
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    Chapter 2 Stakeholders and the Paralympic Games
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    Chapter 3 Accessibility as a Key Management Component of the Paralympics
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    Chapter 4 Managing Legacy and the Paralympic Games
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    Chapter 5 Managing Paralympic Bodies: The Technology of Classification and Its Impact on (Dis)abled Athletes
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    Chapter 6 Anti-doping for Paralympians
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    Chapter 7 Managing Paralympic Sport Organisations—The STEEPLE Framework
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    Chapter 8 Leading the Team: The Role of the Chef de Mission at the Paralympic Games
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    Chapter 9 Volunteer Management at the Paralympic Games
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    Chapter 10 Media and the Paralympics: Progress, Visibility, and Paradox
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    Chapter 11 Communicating and Managing the Message: Media and Media Representation of Disability and Paralympic Sport
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    Chapter 12 Marketing and Sponsorship at the Paralympic Games
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    Chapter 13 Paralympic Paradigm: A Research Agenda
Attention for Chapter 12: Marketing and Sponsorship at the Paralympic Games
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