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| Chapter title |
Rethinking Marketing
|
|---|---|
| Chapter number | 6 |
| Book title |
Agile Marketing Strategies
|
| Published by |
Palgrave Macmillan, Cham, July 2022
|
| DOI | 10.1007/978-3-031-04212-6_6 |
| Book ISBNs |
978-3-03-104211-9, 978-3-03-104212-6
|
| Authors |
Rajagopal |