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Order in Chaos - Cybernetics of Brand Management

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Title
Order in Chaos - Cybernetics of Brand Management
Published by
Springer Berlin Heidelberg, January 2022
DOI 10.1007/978-3-662-65958-8
ISBNs
978-3-66-265957-1, 978-3-66-265958-8
Authors

Oliver Errichiello, Marius Wernke, Errichiello, Oliver, Wernke, Marius

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