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Timeline
Chapter title |
Gestaltung von Veränderungsprozessen zur Steigerung der Marktorientierung
|
---|---|
Chapter number | 27 |
Book title |
Marketingmanagement
|
Published by |
Springer Gabler, Wiesbaden, January 2017
|
DOI | 10.1007/978-3-658-13656-7_27 |
Book ISBNs |
978-3-65-813655-0, 978-3-65-813656-7
|
Authors |
Christian Homburg |