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Measuring Electronic Word-of-Mouth Effectiveness

Overview of attention for book
Overall attention for this book and its chapters
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1 X user

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mendeley
163 Mendeley
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Title
Measuring Electronic Word-of-Mouth Effectiveness
Published by
Gabler Verlag, January 2017
DOI 10.1007/978-3-658-15889-7
ISBNs
978-3-65-815888-0, 978-3-65-815889-7
Authors

Weitzl, Wolfgang, Wolfgang Weitzl

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X Demographics

The data shown below were collected from the profile of 1 X user who shared this research output. Click here to find out more about how the information was compiled.
Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 163 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 163 100%

Demographic breakdown

Readers by professional status Count As %
Student > Master 15 9%
Student > Bachelor 15 9%
Student > Ph. D. Student 10 6%
Lecturer 9 6%
Student > Doctoral Student 5 3%
Other 17 10%
Unknown 92 56%
Readers by discipline Count As %
Business, Management and Accounting 33 20%
Economics, Econometrics and Finance 9 6%
Computer Science 6 4%
Social Sciences 6 4%
Arts and Humanities 2 1%
Other 8 5%
Unknown 99 61%