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Measuring Electronic Word-of-Mouth Effectiveness

Overview of attention for book
Attention for Chapter 2: Review of Literature and Theoretical Background
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mendeley
11 Mendeley
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Chapter title
Review of Literature and Theoretical Background
Chapter number 2
Book title
Measuring Electronic Word-of-Mouth Effectiveness
Published by
Springer Gabler, Wiesbaden, January 2017
DOI 10.1007/978-3-658-15889-7_2
Book ISBNs
978-3-65-815888-0, 978-3-65-815889-7
Authors

Wolfgang Weitzl

Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 11 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 11 100%

Demographic breakdown

Readers by professional status Count As %
Student > Bachelor 2 18%
Student > Doctoral Student 2 18%
Lecturer 1 9%
Student > Ph. D. Student 1 9%
Student > Master 1 9%
Other 0 0%
Unknown 4 36%
Readers by discipline Count As %
Computer Science 3 27%
Business, Management and Accounting 2 18%
Arts and Humanities 1 9%
Medicine and Dentistry 1 9%
Unknown 4 36%