Report for: Marketing Communications and Brand Development in Emerging Economies Volume I

Chapter title	The Future of Marketing: Artificial Intelligence, Virtual Reality, and Neuromarketing
Book title	Marketing Communications and Brand Development in Emerging Economies Volume I
Published by	Palgrave Macmillan, Cham, May 2022
DOI	10.1007/978-3-030-88678-3_12
Book ISBNs	978-3-03-088677-6, 978-3-03-088678-3
Authors	Adeola, Ogechi, Evans, Olaniyi, Ndubuisi Edeh, Jude, Adisa, Isaiah

Timeline

X Demographics

The data shown below were collected from the profiles of 4 X users who shared this research output. Click here to find out more about how the information was compiled.
As of 1 July 2024, you may notice a temporary increase in the numbers of X profiles with Unknown location. Click here to learn more.

Type	Count	As %
Scientists	2	50%
Members of the public	2	50%

Mendeley readers

The data shown below were compiled from readership statistics for 35 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Country	Count	As %
Unknown	35	100%

Readers by professional status	Count	As %
Student > Ph. D. Student	3	9%
Student > Bachelor	2	6%
Unspecified	2	6%
Lecturer	2	6%
Student > Doctoral Student	2	6%
Other	7	20%
Unknown	17	49%

Readers by discipline	Count	As %
Business, Management and Accounting	4	11%
Social Sciences	3	9%
Unspecified	2	6%
Engineering	2	6%
Pharmacology, Toxicology and Pharmaceutical Science	1	3%
Other	4	11%
Unknown	19	54%

Marketing Communications and Brand Development in Emerging Economies Volume I