Marketing Communications and Brand Development in Emerging Economies Volume I
Springer International Publishing
Chapter title |
The Future of Marketing: Artificial Intelligence, Virtual Reality, and Neuromarketing
|
---|---|
Book title |
Marketing Communications and Brand Development in Emerging Economies Volume I
|
Published by |
Palgrave Macmillan, Cham, May 2022
|
DOI | 10.1007/978-3-030-88678-3_12 |
Book ISBNs |
978-3-03-088677-6, 978-3-03-088678-3
|
Authors |
Adeola, Ogechi, Evans, Olaniyi, Ndubuisi Edeh, Jude, Adisa, Isaiah |
Country | Count | As % |
---|---|---|
Spain | 2 | 50% |
India | 1 | 25% |
Nigeria | 1 | 25% |
Type | Count | As % |
---|---|---|
Scientists | 2 | 50% |
Members of the public | 2 | 50% |
Country | Count | As % |
---|---|---|
Unknown | 35 | 100% |
Readers by professional status | Count | As % |
---|---|---|
Student > Ph. D. Student | 3 | 9% |
Student > Bachelor | 2 | 6% |
Unspecified | 2 | 6% |
Lecturer | 2 | 6% |
Student > Doctoral Student | 2 | 6% |
Other | 7 | 20% |
Unknown | 17 | 49% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 4 | 11% |
Social Sciences | 3 | 9% |
Unspecified | 2 | 6% |
Engineering | 2 | 6% |
Pharmacology, Toxicology and Pharmaceutical Science | 1 | 3% |
Other | 4 | 11% |
Unknown | 19 | 54% |