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The Language of Cosmetics Advertising

Overview of attention for book
Cover of 'The Language of Cosmetics Advertising'

Table of Contents

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    Book Overview
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    Chapter 1 Beauty Advertising in a Cross-Cultural Context
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    Chapter 2 Language, Gender, and Advertising
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    Chapter 3 Problems and Solutions: Pursuing the Youthful, Ideal Body
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    Chapter 4 Femininity as a Sensual Identity
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    Chapter 5 Scientised Beauty Advertising Discourse: With Peptides or Paraben-Free ?
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    Chapter 6 The Case for Feminist Critical Discourse Analysis
Attention for Chapter 5: Scientised Beauty Advertising Discourse: With Peptides or Paraben-Free ?
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