Digital Marketing Strategies for Value Co-creation
Springer Nature
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Mendeley readers
| Title |
Digital Marketing Strategies for Value Co-creation
|
|---|---|
| Published by |
Springer Nature, January 2022
|
| DOI | 10.1007/978-3-030-94444-5 |
| ISBNs |
978-3-03-094444-5, 978-3-03-094443-8
|
| Authors |
Wilson Ozuem, Michelle Willis |
Mendeley readers
The data shown below were compiled from readership statistics for 37 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 37 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Bachelor | 7 | 19% |
| Professor | 4 | 11% |
| Lecturer > Senior Lecturer | 1 | 3% |
| Student > Doctoral Student | 1 | 3% |
| Lecturer | 1 | 3% |
| Other | 2 | 5% |
| Unknown | 21 | 57% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 11 | 30% |
| Economics, Econometrics and Finance | 1 | 3% |
| Social Sciences | 1 | 3% |
| Engineering | 1 | 3% |
| Unknown | 23 | 62% |