Frontiers in Product Innovation Strategy, Predicting Market Outcomes and Creating Winning Products for a People and Planet-friendly Future
Monograph (January 2023)
The Right Sensory Mix
Springer Berlin Heidelberg
The most recent citing publications are shown below. View all 4 publications that cite this research output on Dimensions.
Does Congruence Between Brand Name and Brand Logo Influence Brand Affection?: An Experimental Study
Article in Journal of Applied and Theoretical Social Sciences (December 2022)
Prenatal hormones, beauty rituals, and cosmetics preferences
Article in Science Talks (August 2022)