916 followers
Paper of the week. Use WordStat to evaluate consumers’ moral judgements of the brand reputation of a luxury firm when exposed to wrongdoings in branded communications.https://t.co/fZ5GrdzW0J #research #branding
Paper of the week. Use WordStat to evaluate consumers’ moral judgements of the brand reputation of a luxury firm when exposed to wrongdoings in branded communications.https://t.co/fZ5GrdzW0J #research #branding
Finding the Right Price: Exploring an Implicit Price Meter https://t.co/RvRd6x05S6
The Future of Literature: #Neuromarketing and Audio Books: A New Opportunity for Content Marketing https://t.co/UUPV95QqgB