From Micro to Macro: Dealing with Uncertainties in the Global Marketplace

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Paper of the week. Use WordStat to evaluate consumers’ moral judgements of the brand reputation of a luxury firm when exposed to wrongdoings in branded communications.https://t.co/fZ5GrdzW0J #research #branding

12 Apr 2022

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Finding the Right Price: Exploring an Implicit Price Meter https://t.co/RvRd6x05S6

09 Apr 2022

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The Future of Literature: #Neuromarketing and Audio Books: A New Opportunity for Content Marketing https://t.co/UUPV95QqgB

08 Apr 2022

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From Micro to Macro: Dealing with Uncertainties in the Global Marketplace

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