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Mendeley readers
| Chapter title |
Creating a Market Analytics Tool that Marketers LOVE to Use: A Case of Digital Transformation at Beiersdorf
|
|---|---|
| Chapter number | 10 |
| Book title |
Shaping the Digital Enterprise
|
| Published by |
Springer International Publishing, September 2016
|
| DOI | 10.1007/978-3-319-40967-2_10 |
| Book ISBNs |
978-3-31-940966-5, 978-3-31-940967-2
|
| Authors |
Jan vom Brocke, Maria Fay, Martin Böhm, Volker Haltenhof |
| Editors |
Gerhard Oswald, Michael Kleinemeier |
Mendeley readers
The data shown below were compiled from readership statistics for 72 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Denmark | 1 | 1% |
| Unknown | 71 | 99% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 12 | 17% |
| Student > Bachelor | 9 | 13% |
| Student > Ph. D. Student | 8 | 11% |
| Professor | 3 | 4% |
| Professor > Associate Professor | 3 | 4% |
| Other | 10 | 14% |
| Unknown | 27 | 38% |
| Readers by discipline | Count | As % |
|---|---|---|
| Engineering | 14 | 19% |
| Business, Management and Accounting | 13 | 18% |
| Computer Science | 6 | 8% |
| Economics, Econometrics and Finance | 5 | 7% |
| Social Sciences | 3 | 4% |
| Other | 6 | 8% |
| Unknown | 25 | 35% |