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Nudge Theory in Action

Overview of attention for book
Cover of 'Nudge Theory in Action'

Table of Contents

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    Book Overview
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    Chapter 1 Introduction: Regulation versus Technology as Tools of Behavior Change
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    Chapter 2 Overview of Behavioral Economics and Policy
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    Chapter 3 The Four Pillars of Behavioral Paternalism
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    Chapter 4 Failing Better: What We Learn by Confronting Risk and Uncertainty
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    Chapter 5 Behavioral Nudges and Consumer Technology
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    Chapter 6 Private-Sector Nudging: The Good, the Bad, and the Uncertain
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    Chapter 7 Who Should Nudge?
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    Chapter 8 Weight-Loss Nudges: Market Test or Government Guess?
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    Chapter 9 Nudging in an Evolving Marketplace: How Markets Improve Their Own Choice Architecture
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    Chapter 10 One Standard to Rule Them All: The Disparate Impact of Energy Efficiency Regulations
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    Chapter 11 Nudges in Health Care
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    Chapter 12 Conclusion: Behavioral Economics and Policy Interventions
Attention for Chapter 7: Who Should Nudge?
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