Advances in Digital Marketing and eCommerce
Springer International Publishing
You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Timeline
Mendeley readers
| Chapter title |
Organic Reach on YouTube: What Makes People Click on Videos from Social Media Influencers?
|
|---|---|
| Book title |
Advances in Digital Marketing and eCommerce
|
| Published by |
Springer, Cham, May 2021
|
| DOI | 10.1007/978-3-030-76520-0_17 |
| Book ISBNs |
978-3-03-076519-4, 978-3-03-076520-0
|
| Authors |
Weismueller, Jason, Harrigan, Paul |
Mendeley readers
The data shown below were compiled from readership statistics for 23 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 23 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Bachelor | 2 | 9% |
| Student > Ph. D. Student | 2 | 9% |
| Student > Master | 2 | 9% |
| Professor | 1 | 4% |
| Student > Doctoral Student | 1 | 4% |
| Other | 1 | 4% |
| Unknown | 14 | 61% |
| Readers by discipline | Count | As % |
|---|---|---|
| Arts and Humanities | 3 | 13% |
| Business, Management and Accounting | 3 | 13% |
| Agricultural and Biological Sciences | 1 | 4% |
| Economics, Econometrics and Finance | 1 | 4% |
| Social Sciences | 1 | 4% |
| Other | 0 | 0% |
| Unknown | 14 | 61% |