99円とか199円みたいな値付けで売り上げが伸びる、って実証されてるんですね。『使える!経済学』を読んでて知った(論文は厳密には$ですが) Anderson and Simester (2003, QME) "Effects of $9 Price Endings on Retail Sales: Evidence from Field Experiments." https://t.co/qhV32LhGON
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RT @EGordonMallin: Wondering why price tags like $9, $59, & $99.97 predominate? QME's findings (https://t.co/pqQO0LbrHK) led @PsychToday to…
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Wondering why price tags like $9, $59, & $99.97 predominate? QME's findings (https://t.co/pqQO0LbrHK) led @PsychToday to label the practice "charm pricing" (https://t.co/QyPzVMv3IR), while @HarvardBiz noted the 9s "signal good value and stimulate sales