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| Chapter title |
Markenführung in der Krise
|
|---|---|
| Chapter number | 8 |
| Book title |
Markenentwicklung und Markenführung für Gründer
|
| Published by |
Springer Gabler, Wiesbaden, October 2021
|
| DOI | 10.1007/978-3-658-35505-0_8 |
| Book ISBNs |
978-3-65-835504-3, 978-3-65-835505-0
|
| Authors |
Czerwinski, Thorsten |