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| Chapter title |
Freunde – Die Kunden und das Geschäftsmodell als Story-Anker
|
|---|---|
| Chapter number | 2 |
| Book title |
Equity Storytelling
|
| Published by |
Springer Gabler, Wiesbaden, January 2014
|
| DOI | 10.1007/978-3-658-03889-2_2 |
| Book ISBNs |
978-3-65-803888-5, 978-3-65-803889-2
|
| Authors |
Veit Etzold, Thomas Ramge |