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Chapter title |
The Effectiveness of the Shopwindow and its Relationship with the Types of Consumer Purchase. An Empirical Study
|
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Chapter number | 16 |
Book title |
Managing in Uncertainty: Theory and Practice
|
Published by |
Springer, Boston, MA, January 1998
|
DOI | 10.1007/978-1-4757-2845-3_16 |
Book ISBNs |
978-1-4419-4801-4, 978-1-4757-2845-3
|
Authors |
Ma. del Rocío Martínez Torres, Ma. Elena Sánchez del Río Vázquez, María Sancho Mejías, Manuela Vega Vázquez, Rocío Martínez Torres, Ma. del, Río Vázquez, Ma. Elena Sánchez del, Mejías, María Sancho, Vázquez, Manuela Vega |