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Mendeley readers
| Chapter title |
Why New Products Fail
|
|---|---|
| Chapter number | 2 |
| Book title |
Strategic New Product Development for the Global Economy
|
| Published by |
Palgrave Macmillan, London, January 2007
|
| DOI | 10.1057/9780230599383_2 |
| Book ISBNs |
978-1-349-28034-6, 978-0-230-59938-3
|
| Authors |
Toyohiro Kono, Leonard Lynn |
Mendeley readers
The data shown below were compiled from readership statistics for 20 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 20 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Bachelor | 5 | 25% |
| Student > Master | 4 | 20% |
| Lecturer | 3 | 15% |
| Student > Ph. D. Student | 3 | 15% |
| Student > Doctoral Student | 2 | 10% |
| Other | 1 | 5% |
| Unknown | 2 | 10% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 11 | 55% |
| Social Sciences | 2 | 10% |
| Economics, Econometrics and Finance | 2 | 10% |
| Biochemistry, Genetics and Molecular Biology | 1 | 5% |
| Medicine and Dentistry | 1 | 5% |
| Other | 1 | 5% |
| Unknown | 2 | 10% |