Political Marketing and Management in the 2020 New Zealand General Election

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Springer International Publishing

Overall attention for this book and its chapters

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Politics The lessons from the 2020 election, and political currents caused by Covid since, mean the 2023 election is open for…

Comment: Back in 2020 when Todd Muller became leader of the National Party I cautioned that National didn’t need a John Key 2.0.

Politics Jennifer Lees-Marshment examines the differences between business and political leadership, arguing new National…

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