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Dynamic Trip Modelling : From Shopping Centres to the Internet

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Attention for Chapter 2: An Introduction to Retail and Consumer Modelling
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Chapter title
An Introduction to Retail and Consumer Modelling
Chapter number 2
Book title
Dynamic Trip Modelling
Published by
Springer, Dordrecht, January 2006
DOI 10.1007/1-4020-4346-5_2
Book ISBNs
978-1-4020-4345-1, 978-1-4020-4346-8